Search engine optimization, also known as SEO, is generally a process that involves preparation of a website and all of its pages to ensure maximum visibility in the SE results, whether paid or organic results. The search engine in turn, uses bots and other tools to crawl the web for content relevant to specific keywords or phrases.
When a user enters the keyword or phrase at the search box of the engine, a subscriber base of natural or organic search results are displayed. In addition, paid search effects are displayed on the same page at the top and sides of the search results.
Search engine optimization can be viewed by many as system to manipulate the search results which may lead with a site not relevant to a keyword ranking high during the search results page. Though it may be good for that website owner as users often don’t turn to page two or three for more results, it might also mean less relevant results for the user.
Importance for Ranking
Notwithstanding the bad reputation that many search engine optimization companies have developed over the years because of over manipulation of search results, one must keep in mind that without any form of SEO, it will be hard for a website for you to become found.
Even with top of the range content and high relevancy to users, a site can disappear amongst the thousands of competitors on the Goal. It may also mean how the user loses from relevant content in addition to the online marketer experiencing low traffic numbers and potential sales. The mere effort and cost of designing the website and maintaining it cannot be justified if nobody sees and uses it.
Search engine optimization is thus not an evil method for cheating search engines, but rather a necessary means to establishing a site’s occurrence. Many business owners, however, still confuse the process with online endorsing. SEO is one aspect of online marketing only, but an all important one.
Aspects of SEO
It includes the editing of pages to ensure that specific keywords relevant towards content are placed right. Such editing additionally be involve adding tags in the HTML (Hypertext Mark-up Language) which are recognized as Meta tags. Typical tags are that of title, author, description, and keyword. Optimization must be achieved to ensure good ranking in image, video and blog engines in accessory for the normal web search engines. A website may also want to rate well in local, academic or vertical searches.
SEO is utilized as part of the overall online marketing plan and involves keyword research to assess which keywords a specific audience uses to locate information in relevant topic area. As part of the overall strategy not only keyword placement, but full navigation tools of an online site will be looked into. With the latest algorithm a change in Google for instance, favouring a lower keyword density, freshness of content, and authority among the writer, the techniques used should be adapted positive ongoing solid ranking for particular key terms and phrases.
Link Building
Relevance is important, but the linking strategy also forms part of proper search engine optimization. Search engines consider good quality of of the inbound links when assessing a website page. One should further keep in mind that even one poorly or older optimized page in a niche site can modify the overall keeping the site.
Several Steps
The site is prepared for indexing via the search engines through search engine marketing. The next step should be to ensure inclusion in the search results. Submission to the major engines may be the next step. Blog optimization must even be done in front of the posts will demonstrate up on search answers. Paid search forms another part of the SEO strategy and mustn’t be ignored. The preparation process may involve addition of fidel castro of robotic.txt files for prevention of indexing particular pages for login, terms and conditions, privacy statements, and shopping checkout sites.
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